4 Best Practices For That Killer Product Category Page

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Who wouldn’t love more traffic on their website? Only if it was that easy and straightforward. Online brands spend several hundreds of dollars to be first on search engines like Google and Bing.

But even before spending that kind of money, very few are able to get the expected results. Why is that? Turns out not many online stores have optimized pages on their website. 

E-commerce brands are eager to increase their marketing spends but sometimes, they miss out on the basics. 

Chances are most of the websites receive traffic from one of the product category or product pages. That provides an amazing opportunity to optimize these pages to improve website conversions. 

Let’s take a look at some of the best practices for Product Category pages.

**Table of Contents-**

1. Be crystal clear with your message
2. Add high quality images
3. Make it easy for users to search
4. Aim for insanely quick page loading speed


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Add a crystal clear message on your website. Make it very easy for people to understand your product and the value that it is going to add to their life.

Take advantage of the headline and sub headline hierarchy when you’re writing your copy. Use a headline, then sub headline and then copy to explain the value of your offer.

Use images, videos, or other visuals to help tell the story you want your audience to know about your product.

Another way is to start looking at competitors' sites and use them as inspiration. This can be an easy way to get started if you're unsure of what tone, language, and messaging will work best for your business.

A good rule of thumb is to create a value proposition that explains how your business solves customers' problems or helps them achieve their goals. This can help establish what makes your business unique, and will let potential customers know what they can expect when they click through to your site.

Mark and Spencer knows their audience well enough so that they are just in time to update their spring collection. If you look at the description, it promptly suggests that is spring time and also time to upgrade your wardrobe. 


spring collection product category page example by Marks and Spencer

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A picture is worth a thousand words. In today's world, it's also worth a thousand sales. High quality product images will differentiate and improve the perceived value of your products.

In fact, a recent study shows that 78% of consumers believe product images are "very important."

When given the choice between two similar products, 83% of respondents said they'd pick the one with better photos. With online shopping continuing to grow in popularity, buyers are spending more time viewing and evaluating product images.

We cannot stress enough on this one. Quality images have an instant appeal on visitors' mindset. A low quality image is going to adversely affect your sales. 

Bonobos make sure that even the tiny details on their classic work pants are visible in photos. That’s a great first impression.


Quality product photo of a pant by Bonobos

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Almost all users don’t go browsing every single page of your online store to find the product that they need. They want to get what they need with minimal effort.
Users should be able to search for products on your website easily, in not more than a couple of clicks.

In general, there are 4 main reasons why people need a search functionality on the website- 

- Can I find what I am looking for?
- Am I getting the best price?
- Can I trust this store?
- Is it worth my time to buy from this store?

You have to keep in mind that the browsing experience is important because people want to get the best deal possible. This makes them susceptible to impulsive buying.

Add a easily visible search bar with an ability to search your entire product catalog. Let a potential customer find what they are looking for almost instantly.

There are also cases where users need more filters when they are looking for information. For example, it’s common to filter products by their price range or find all dresses with red color.


product search and filtering option example on ONLY

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Page speed is a key ranking factor for search engines but it’s also important for a great user experience.

*47% of online shoppers expect a page to load in under two seconds*

*41% will abandon a website that takes more than 3 seconds to load*

*A 1 second delay in page response can result in a 9% reduction in conversions.*

Slow websites lose users and revenue, so how can you improve page speed for your online store?


The simplest way to check the speed of your e-commerce store is by using Google's PageSpeed Insights tool. It analyzes the content of your web pages and evaluates what needs fixing. For example, images are often a common culprit of long load times, so Google may suggest optimizing them.

There may also be other factors which are out of your control, like the network connectivity of the user or the browser that they are using to view your website. 

Make sure your page performance on Google Page insights is above 90 for optimal performance.


The most successful e-commerce sites allow shoppers to shop the way they prefer. Many sites have already changed the way their site is set up and with that, so will your competitors. 

Be at the top of your game by optimizing product and category pages to boost your profits in the future.

Storeplum Editorial

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4 Prominent Marketing Channels For Your E-commerce Business Growth

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Congratulations on starting your online store! Given the current trends in e-commerce, you did the right thing.

The e-commerce industry is booming. From the local mom and pop shops to the multi-billion dollar brands, the business landscape has changed a lot in recent years.

It is expected to grow by $370 billion within the next six years. By 2040, some experts predict that 95% of all purchases will be made online, with 90% of those transactions coming from e-commerce sites.

We’ve seen a surge in e-commerce popularity over the last decade but most of the online retailers always have a problem with choosing the best marketing channels for their e-commerce store.

In fact, there are a lot of channels to choose from, but it’s better to start with some basic ones and then diversify your strategy.

Let’s take a look at the most effective marketing channels for e-commerce stores:


**Table of contents-**
1. Content Marketing
2. Influencer Marketing
3. Video Marketing
4. Pay per click ads Marketing


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Content marketing is a way of creating and sharing information that is relevant to your customers in order to attract them to your website, engage with them and ultimately convert them into paying customers. The goal of content marketing is to create a long-lasting relationship between you and your customer.

Unlike traditional advertising methods like TV commercials and magazine ads, content marketing doesn't explicitly promote your brand or product. Instead it focuses on providing value to people so they are more likely to buy from you when they are ready to make a purchase.

**Benefits of content marketing**
There are many benefits of content marketing for e-commerce businesses. You might already be doing some sort of content marketing without even realizing it: For example, if you use email to send out an e-newsletter, or if you blog about your products on social media platforms like Pinterest, Facebook and Instagram. If so, then you are already using content marketing!

Below are some examples of content marketing

- Blog posts
- Guest posts
- Posting on social media
- Email newsletters
- Youtube videos and explainer videos
- How-to articles
- Publishing white paper on your industry trend
- Infographics
- Podcasts
- Stories


Let’s take a look at the Loreal Paris website. Their editorial team does a great job on informative how-to articles. One such article is about how to apply makeup



how to apply makeup for beginners by loreal paris

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They have added an exhaustive list of steps on how to apply makeup. Readers may have several questions as they read, that is why very subtly, they’ve added a “*More article like these*” section- just so that their customers are well informed about the subject.


website blog recommendation for more information

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Influencer marketing has quickly become one of the most powerful tools for selling products and building brand loyalty.

Instead of putting your faith in traditional forms of advertising, influencer marketing lets you connect with a passionate niche audience, who will then do the work for you by sharing their experiences with your brand. This can be done through user-generated content on social media, or through blog posts, vlogs and other content posted by high-profile influencers in your niche.

For entrepreneurs who sell physical products online, influencer marketing offers a fast track to more sales and a more loyal customer base.

Influencers usually focus on one industry or topic — such as fashion, beauty or style — and have built up their personal brand around this topic by sharing content online. This content may be in the form of videos, blog posts or Instagram posts, for example.

The goal of influencer marketing is to reach the influencer's audience. This means that if you partner with an influencer who has 10,000 followers on Instagram, then around 10,000 people will see the promotional message you want to communicate about your product. 

Kayla Itsines has been very active on social media and a great fitness influencer on Instagram. Her Instagram page has a following over 13M

Her single posts generates a traction of over 12K likes. That’s very powerful. Imagine the kind of user traffic her posts can drive on your website if she endorses your product. 


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Although these numbers can be enticing, they come at a price. On an average, extremely successful influencers charge anywhere between $10,000 - $100,000 per post. But don’t get discouraged so quickly. There are thousands of micro influencers with a decent amount of followers who can promote your product for as less as $200.

Influencer marketing can be tricky, but when done right, it can drive a lot of traffic to your online store in a matter of time.


Video marketing is another form of content marketing and can be a great way to build your brand, increase leads, and increase sales.

Video marketing in e-commerce business is a method of using videos to promote and market your products to your target audience.

Types of video marketing for ecommerce:

**Product videos**

Product videos are used by ecommerce stores to show off their products in action. These help viewers get a better feel for the product, making it easier for them to see how they can benefit from it.

**Tutorials**

Tutorials are helpful when people need guidance or instructions on how to use a certain product or service. They can also be used to help customers understand how a new product works and how it can improve their daily lives.

**Customer testimonials**

Testimonials are one of the best ways to promote trust in your brand by showing off your happy customers and what they have to say about your business. There’s no better form of social proof than testimonials that show real people’s experiences with you, so definitely consider adding them into your marketing strategy!

Although it may seem a daunting task to make videos, you can quickly get started with [Instagram Stories or Reels](https://www.storeplum.in/blogs/instagram-marketing) and other forms of short video methods. A survey says that Instagram Stories and Tiktok drive about 77% of social media traffic to websites. 

Fab India exploits this opportunity to connect with their target audience through short videos on Instagram. They show products which are demonstrable and good for earth.


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Pay per click ads marketing is a simple and effective way to get highly targeted traffic to your website. Companies like Google and Bing offer this service, where you pay each time someone clicks on your ad that is displayed on their search engine or partner websites.

Knowing how to use these platforms can make all the difference between having an online store that generates a few hundred dollars in sales each month and one that makes tens of thousands of dollars in sales.

Pay per click ads, also referred to as PPC, is essentially a bidding system. When a user conducts a search on a search engine like Google, they are shown results based on their location, what they searched for, and how much the companies who are advertising paid to be there.

The more you pay, the higher up in the results page you will appear. This means that you can get highly targeted traffic to your site without having to rely on organic traffic alone.

In order to use the Pay per click ads platform effectively, it’s important to understand the different types of campaigns available.


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With the changing times and technology, marketing has become much easier than before. E-commerce business can reach a large number of customers from all across the globe with the use of available channels. 

The best thing about e-commerce is that it can be done from anywhere. You may set up the business in your home directly and [start selling products online](https://www.storeplum.in/blogs/ecommerce-business-ultimate-guide). Traditional marketing channels are not enough to get the business going successfully. 

The new ones are attracting more customers to buy products online. It would be great if you start using these channels without wasting a second.


4 Ways To Show Your Brand Personality On Your Website

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Every brand has a personality and that’s what differentiates you from the competition. Whether you’re a serious and professional brand or a fun and quirky one, your brand personality will be evident in every aspect of your online presence. From the wording in your emails to the images on your social media channels, the personality you adopt will influence how people view your business.

Your website is no different — it’s one of the most important aspects of [brand building](https://www.storeplum.in/blogs/community-building) and should reflect who you are as a company. This is where visitors get to know your business and determine whether or not they want to convert (whether that means making a purchase, signing up for an email list, or downloading something from your site).


According to a study by Adobe and Econsultancy, 91 percent of marketers say that their brand personality and it’s value impacts conversion rates.

*And the way you convey this unique personality on your website can make or break your business.*

But how do you actually show off your brand personality?

After all, most businesses are selling the same thing — just in different ways. How are you going to stand out and convince customers that they need what's in front of them?

Here are four ways to add some personality to your website:

1. Add a detailed about us page
2. Revitalise your story through a video
3. Pick colors that define your brand
4. Share your thoughts through newsletters

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Most websites have an about us page, but not all of them paint a picture of the company behind the website. The about us page is your chance to show off your brand personality, so use this space to tell the story of your business. 

Make sure to include details like what inspired you to start the business, how you got started, and where you hope to go in the future. Be creative with it! Social Print Studio, an online photo printing website does a great job with this. 

The casual photo of the team gives an idea that it's a laid back place to work with and these guys definitely know how to have fun!


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Everyone enjoys a good story. And in fact, visuals are more impactful than reading. So why not post a cool video of your business journey till now? 

Videos are an increasingly popular way to tell stories on the web — everyone from small businesses to major brands is getting in on the action. You don’t need expensive cameras or fancy editing software to create an effective video for your brand.  


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Indian brand, The State Plate does a great job at defining their brand personality through colors. These colors represent the diversity of India and it’s rich and varied heritage. Another one we really like is Chumbak. The quirky home decor and lifestyle store, bringing colors to your life. 



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It has proven again and again that newsletters are the best way to build a relationship with customers. So, it’s time to let go of the traditional formal business language in emails. Use slang, write newsletters in a way which easily resonates with your target audience. More importantly, make your [emails personalized](https://www.storeplum.in/blogs/ecommerce-email-marketing-quick-guide). 

Try to throw a surprise element every now and then. Take a look at welcome email from Glossier. Not only they use a feel good approach for the reader by having a warm and friendly tone but they are also adding a social proof with their Instagram photos. 



welcome email example of online brand glossier

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With all these ideas in mind, now its time for you to give it a try. Begin with understanding your real [value proposition ](https://www.storeplum.in/knowledge-base/value-proposition-guide) and revisiting your [buyer persona](https://www.storeplum.in/knowledge-base/building-user-persona) again. Try changing something small, see how your target audience is reacting and iterate it from there. 

By putting some effort into building brand personality, your potential customers will have some idea when they think about buying your products or visit you in person. First impressions always matter, these ideas will help you make a better one.


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Gone are the days when women's world was confined within the four walls of her home and her boundaries set amidst narrow fragmented minds of societal bindings. 

The modern woman knows how to perfectly balance her household responsibilities and her career graphics in the most competent manner so that she excels in both. 

Talking about business ideas for women, women have entered and explored almost every arena of business ideas. The possibilities are endless for women. However, before deciding upon the best business to start with, one needs to figure out certain facts and figures about themself. 

**Some things to consider before jumping into a new venture are:**

- Choose a business idea that one is passionate about. 
- Consider and play on the skills and resources one already has. 
- Ascertain the purpose for starting something new, whether as a full-time occupation or a part-time venture to earn some extra bucks or for any other reason. 
- Determine how much time can be spared in a day to devote to the business. 

Having done so, serious thought needs to be given to understand where the expertise lies and where one should invest time and resources. 


Next, before discussing small business ideas for women, it is important to understand that the pandemic has caused a significant change in people's perception of safety and career prospects. 

Many have quit their jobs to pursue their business ventures. This number has been dominated by women who have outwitted the opposite sex into becoming entrepreneurs lately. 

Hence, there has been a huge leap in welcoming home based business for women and innovative ideas of business for housewives to accommodate this whooping switch of ideologies. 

**Here Are Some Small Business Ideas 2022 for Women to Consider**



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The pandemic has instigated women to venture into various online business ideas. 

An online portal for selling jewellery pieces can build a sustainable business with little investment upfront. At the same time, women can explore new venues and a bigger market arena to market their products. 

Moreover, building social media profiles and marketing new ventures there through content building and emphasizing the USP can turn the magic on for the business. 

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Beauty products have a market that will never fade. With the pandemic hitting hard, an online cosmetic store is a good business idea for women. 

Hence, if you think you can guide people about the right cosmetic products they should use and even educate them about the various beauty hacks while applying make-up, this venture can hit the nail for you.

Selling cosmetic products online and even uploading tutorials on various ways to get that perfect look for a party, or as a daily office ritual, or for other special occasions, on your social media accounts can get you followers, and buyers, in no time at all. 

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A very interesting way of making passive income is to build around an online craft shop, provided women have a knack for the arts. 

Various platforms and apps come with pre-built audiences and free marketing where women can concentrate and exhibit women's creative bit most expressively without worrying much about business building. 

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One of the best businesses for housewives, and even aspiring women with cookery as their expertise, is starting a home bakery. 

Through cookery lessons with low-cost investments, women can also build and capitalize on genuine cooking and food experience. 

All that is needed is certain licenses and permits and the ingredients to create delicacies and even stellar market them through live cooking streams. 

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Fashion and beauty go hand in hand. 

And women make for the best designers and entrepreneurs in this sector. With social media at its boom, women can now have an online clothing boutique without having a physical store, right from the comforts of apartments/homes. 

All that is needed is to advertise the clothesline on various social media networks and cover the shipping costs. 

Women can even flip vintage clothes or resell instead of making an entire range. After all, the marketing and creativity would spill the beans and set the wheel rolling for the brand. 

Now that you have a rough idea of what businesses can be done online, you can also take a quick look on [how to start this small business of yours from home.](https://porch.com/advice/start-small-business-home)
The pandemic has significantly affected how people think, feel, work, and even shop. 

It has brought the e-commerce business to the limelight, with no exception to women wanting to start their online ventures and make a niche for themselves by creating start-ups that pay off well and fetch the name, fame, and recognition without investing much.

Storeplum is one such platform that gives women entrepreneurs wings to fly high by helping them in setting up their store where they can exhibit their products and expertise and start selling instantly. It is an e-commerce store-builder and can provide great avenues for business ideas for women at home. 

So, suppose you want to explore some best business ideas for women and are unsure where to start your marketing. 

In that case, you can register your business on the Storeplum portal and get started on a whole new journey of positive opportunities and immense exposure to the outside business world.

**Final Take**

No matter what business idea women choose, it is always helpful to learn from other people's experiences. There is no shortcut to success, but one needs to work smarter, not harder, to achieve goals. 

Taking inspiration from women entrepreneurs like Aditi Gupta, the co-founder of Menstrupedia, Divya Gokulnath, conceiver of BYJU's, Falguni Nayar, the founder of Nykaa, and many businesswomen that every woman has an instinct to define her individuality. 

Through their innovative thought processes and dedication to their career, they have proved that women can achieve everything if they believe that the impossible can be made possible. 

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5 Easy Tips To Make People Love Your Brand In No Time

Tips to make people love your online brand

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Making a brand loved by consumers is no easy task, but with the right execution, it can be a smooth ride. Although there are several steps involved in the process of brand building, let's go over a few easy ones which can kick start your efforts towards feeling loved by your customers. 

**Here are five easy tips to help make your brand loved by consumers**

Your brand should have a clear message that people can understand and connect with. This will help you differentiate yourself from other brands and make people want to associate themselves with your business. People will be more likely to love your brand if it reflects their interests or lifestyle.

*Example- This coffee brand has it's value proposition right on point. They offer a real taste of coffee which is often hunted by coffee aficionados.*

landing page of coffee beans website selling real coffee

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A lot of purchase decisions, especially on the internet are solely based on trust. Reviews play a major role is purchasing decisions on any online shopping website. According to a survey, around 91% of decision making is solely based on previous reviews. Add your anecdotal reviews on the website, post them on social media and any other directories where your potential customers may find you.

Adding trust seals can help people feel confident about the information they are viewing on your website. These seals can indicate that the content is from a credible source, and that the website is safe to visit.

Many online stores add their mentions in popular social media, news articles or even the information of their investors. This adds a legitimacy to the website and chances are that visitors won't have to think twice before spending more time on your e-commerce website.

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Creating a website that is fast and easy to use is essential for success in today’s competitive market. Everyone is quickly turning to the internet as their primary source for information, and your website must be able to keep up. If you are not sure how quick your website is, then test it at Google Page Insights. In order to be relevant with competition and improve your e-commerce website speed, you must-

1. *Make sure your website is optimized for mobile devices. Mobile users are typically more impatient and will leave your site if it takes too long to load. Make sure all of your content is optimized for mobile viewing and that all of your images are sized for small screens.*

2. *Use compression techniques to speed up your website. By compressing your files, you can reduce the number of requests your website needs from the web server, which will speed up the loading process.*

3. *Use new age image formats like .webp instead of  .jpg and .png. Make sure that all image sizes are less than 150KB and are always served through a content delivery network (CDN).*

4. *Use a content management system (CMS) to manage and organize your website’s content. A CMS makes it easy to create new pages, add content, and manage your site’s search engine optimization (SEO).* 

When it comes to making people love your brand, it can be helpful to use urgency and scarcity. This is because it will make people want to buy your product or service more than they would if it wasn't in high demand. Additionally, using these two tactics will make people feel like they need to get their hands on it as soon as possible.

Urgency and scarcity are two ways to get people to purchase your product quickly. One way to increase sales is to use the tactic of putting off delivery of your product, such as shipping overnight so that your product is there when the customer needs it (e.g., the rush for Black Friday sales). This makes it harder for the customer to refuse the offer.

Another way to increase sales is to offer a limited quantity of your product. This will make people feel like they need to buy it as soon as possible, or they will miss out. This tactic can be used with products that are in high demand, such as luxury goods.

However, use this tactic with caution because if you overdo it, you make the product less attractive because of the inconvenience for the customer.

As expensive shipping costs is one of the main reasons [why people abandon cart](https://www.storeplum.in/blogs/shopping-cart-abandonment-reasons), Poshmark offers free shipping for a limited time. This smart popup relates with what customers really want- free shipping. No doubt, the company sees an upward streak in sales when they run this discount. Poshmark leverages both psychology and great marketing tactics in one go. 

free shipping for limited time in ecommerce

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Attention span of a visitor on any website is just about 3 seconds. It's difficult to woo your potential customers in such a small amount of time. That is why marketing experts recommend in building email marketing lists to increase ecommerce sales.

How to start building such list? Answer - offer them incentives to subscribe to your newsletters.

The intention here is to build a hook in your website visitor's mind about your brand, what value your products can offer to them. Build  a series of email sequences which educate your visitors. You can start with something basic like intorducing your brand, informing about your products, updating about special events happening at your business, etc.

But, with so many websites asking to subscribe these days, your content and value proposition should be really great which will compell people to subscribe.

Common ways to get users signed up to your newsletter- 

- Provide limited early access to new products only for subscribers, creating a FOMO

- Offer a big one time discount for people who subscribe

- Make exclusive content especially for subscribers

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Although building a brand for your online store is much more involved process, these quick and easy steps will get things in motion. They hardly need any extra technical or operational expertise from you. In fact, Storeplum offers built in functionalities which allows you to write a [quality proposition](https://www.storeplum.in/knowledge-base/value-proposition-guide), helps you with on page [SEO](https://www.storeplum.in/features/seo-first) for you content, and has an built-in feature to capture email addresses so that you can start building your email marketing list right away!

You can try these and many other functionalities offered by Storeplum for absolutely no cost for 14 days. [Give Storeplum a try for your e-commerce website today.](https://storeplum.in/pricing)




5 Easy To Follow Ways for Women Entrepreneurs To Grow Their Business

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There is a rising trend among women entrepreneurs who want to start their own business, not just work for someone else. This trend is driven by socioeconomic factors as well as better technological advancements that give women access to more flexible working hours and locations (such as remote working), 

This indirectly means that women can start their own businesses while still having time for their families.

The number of [businesses owned by women](https://www.storeplum.in/blogs/5-best-business-ideas-for-women-in-2022) has increased astonishingly by 115 percent since 2000 and continues to rise. India alone has approximately 13 million women owned businesses, generating employment opportunities to 25 million people. 

Despite these numbers and the fact that women are starting businesses at a rate five times faster than men, there are still obstacles that prevent many women entrepreneurs from scaling up their businesses and reaching their full potential.

If you are a woman entrepreneur looking forward to scale your business, then this article is for you. We discuss some obvious and sometimes overlooked ways to follow to skyrocket your business growth in 2022.


Disappointing fact: Female-founded businesses receive only 7% of venture capital funds for their startups, and less funding overall compared to their male counterparts.*

But don’t let this disappoint you. Although these numbers may be grim there are several not so known ways to raise money. You can take advantage of small business loans for women as well as special government grants for women entrepreneurs. 

Governments in most countries have [dedicated budgets and schemes for women](https://www.ibef.org/blogs/women-entrepreneurs-shaping-the-future-of-india) in business. See if you can take advantage of this.


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